OH HELLO
I’m a creative director, designer, strategist, and (over)thinker. For 12+ years, I’ve turned insights into stories, partnerships, and campaigns designed to move hearts & numbers. Today, I do that at (RED), where the work comes with unusually high stakes: use creativity to help end a preventable disease.
I’m curious about almost everything—brands, people, technology, MY HEALTH?! Why do some ideas travel and others die quietly in a deck? To me, creativity is a gut-renovation, not a paint job. It’s seeing what could exist, then making it difficult for the world to see different, or settle for less.
Optimist by nature. Over thinker by training. Still learning that a brilliant idea is only brilliant once you do something with it.
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